Magna Global in their latest ad spending forecast noted; sports betting is becoming a major category; until now local and digital media have captured the bulk of the spending, but national TV will increase its share as it is legalized in ever more states (New York this year, California and Texas possibly in 2023).

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While there are no significant partisan differences on most of the Center¡¯s questions related to sports betting, one such divide does appear on the question of whether legalized sports betting is a good or bad thing for society. Republicans are slightly more likely than Democrats to say this is a bad thing for society (38% vs. 31%). Still, more than half in both groups (54% of Republicans and 59% of Democrats) see it as neither a good nor bad thing for society.