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California Ballot Referendum: California, the most populous state, has legalized sports betting on its ballot this Election Day. Kantar/CMAG reports ad spending has already exceeded $300 million. When compared to previous ballot measures, Steve Passwaiter, a Senior Advisor to Kantar/CMAG notes, ¡°It¡¯s clearly set a new record, the spending to date has beaten totals for the 2020 measure [Proposition 22] on gig workers.¡± Additionally, to date, the California propositions has easily surpassed the ad dollars spent in any statewide political election this year (the Senate race in Pennsylvania being the second most costly). Alaska also has a ballot referendum on sports betting in November.
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MGA's authorised operators protect gamblers and ensure their deposits are safe in the event a casino goes bankrupt. MGA has a number of strict laws that must be followed. If the corporations meet their criteria after they've submitted the requirements, they will be authorised by MGA. This will guarantee that all transactions and bets made by gamblers will be audited.
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There need to be controls in place to help players recognize their limits. Operators must show responsibility, though there are varying levels of permissiveness based on state regulations. It appears that those that are proactive in allowing players to set limits and which prominently display such tools for customers tend to have better long-term player retention.