Helping to grow revenue (and ad dollars) is the continued legalization of sportsbooks by states. Last month Massachusetts became the 36th state to legalize sports betting (Washington D.C. has also legalized it). Massachusetts joins Maine, Ohio, Nebraska, Kansas and Florida as states that have legalized gambling but has yet to enact any regulations.


"There's so many obscure or undercapitalized originators who are putting out great work, who clearly have an edge, and, yet, nobody knows who they are, despite their obvious potential," he added. "We are always searching for that person. Always. We've been lucky enough to hire some serious talent using Twitter and have seen people grow into integral parts of our team while making us better."



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¡°That didn't happen,¡± said Howard Glaser, head of government affairs and legislative counsel at Liught & Wonder, the successor company to the gambling tech firm Scientific Games.
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"There's always an element of luck, because you don't know what the turn of the card will be. However, it's like the cream rises to the top. The better players, over time, will make more money than the people who are just goofing around or haven't studied the game," Allyn said.